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Research and Trends




“Religion Has Reasserted Itself as an important part of individual and national identity in many countries where communist regimes once repressed religious worship and promoted atheism,” Pew researchers stated. “Today, solid majorities of adults across much of the region say they believe in God, and most identify with a religion.” While a minority in the Central and Eastern European region, Protestants are strongest in Estonia, where 20% identity as Lutheran; Latvia, where 19% identify as Lutheran; Hungary, where 13% identify as Presbyterian or Reformed; and in Lithuania, where 14% say they are “just a Christian.”

Only the Czech Republic majority remains religiously unaffiliated (72%), followed by Estonia (45%), then Hungary and Latvia (21% each). However, observance is a different matter. Relatively few Orthodox or Catholic adults in Central and Eastern Europe say they regularly attend worship services, pray often, or consider religion central to their lives. Catholics are twice as observant as Orthodox when it comes to weekly church attendance (medians: 25% vs. 10%). Across the 18 countries Pew studied, medians of 86% believe in God, 59% believe in heaven, and 54% believe in hell. (CT Gleanings 5/10/17)

Government Harassment and use of force against members of religious groups surged around the world in ‛15, according to a new Pew Research Center study on global religious restrictions. It is most pronounced in Europe, where 53% of countries saw an increase from the previous year. Governments of 38 European countries (84%) harassed religious groups in limited or widespread ways, while the governments of 24 countries in Europe (53%) used some type of force against religious groups. The increase coincides with a record 1.3 million migrants who applied for asylum on the continent. Over half of the asylum-seekers came from the Muslim-majority countries of Syria, Afghanistan and Iraq. Only the Middle East-North Africa region (95%) had more governments that harassed or used force against religious groups. Sub-Saharan Africa, the Americas and the Asia-Pacific region had lower shares of government harassment or use of force against religious groups, although over 70% of countries in each region had these types of government restrictions. (Pew Fact Tank 4/11/17)

Most Americans Positive About the Bible 52% of U.S. adults call the Bible a good source of morals. 37% say it’s helpful, 36% true and 35% life-changing, according to a new LifeWay Research survey. 81% told the American Bible Society and Barna Group they believe it’s the actual or inspired word of God. But a growing segment (19% in ‛17, up from 10% in ‛11) say it’s simply a book of teachings and stories written by men. (CT Gleanings 4/26/17)

Skeptics and Antagonistics Recent research for the American Bible Society conducted by the Barna Group found 19% of U.S. adults say the Bible is simply a book of teachings and stories written by men. Researchers broke the group in two, and found a marked difference between them resulting in 32% being labeled “skeptics” (those who believe the Bible was not divinely inspired, but neither was it written with the intent to manipulate) and 68% they labeled “antagonistics.” The Antagonistics’ average age is 41. He is more likely to be an unmarried male from the Gen-X or Millennial generation. They are largely non-Christian, do not attend church, and a small 5% report reading the Bible at least 3-4 times a year. Skeptics are slightly older, on average 43. More college graduates fall into this category than any other and they are largely single and not Christian, and most are unchurched. Antagonists are more likely than skeptics to be white (68% vs. 56%) or Hispanic (18% vs. 13%). They’re less likely than skeptics to make under $50,000 a year (39% vs. 47%) and more likely to make over $100,000 a year (27% vs. 14%). They’re notably less open to the Bible, 91% of antagonists have no desire to read the Bible more vs. 74% of skeptics. They’re more likely (53%) than skeptics (37%) to say that none of the traditional sacred texts (Bible, Qur’an, Torah, or Book of Mormon) are holy. 72% of antagonists believe the Bible has too much influence on US society vs. 42% of skeptics. CT Gleanings 4/26/17)

Sobering Reality  It’s a sobering reality that nearly 80% of unchurched people say they will engage in a faith conversation but that only 30% of Christians are actually telling people about Jesus. (The Exchange 4/7/17)

Reading Scripture 35% of Americans say they read scripture at least once a week, while 45% seldom or never do so, according to Pew’s 2014 Religious Landscape Study. Frequency of reading scripture differs widely among religious groups. Majorities of Jehovah’s Witnesses (88%), Mormons (77%), evangelical Protestants (63%) and members of historically black Protestant churches (61%) say they read scripture at least once a week. By contrast, 65% of Jews say they seldom or never read scripture. (Pew Research Center 4/14/17)

Can Morality be Legislated? 63% of U.S. adults agree with the statement, “Implementing laws to encourage people to act morally is not effective.” 37% disagree. The views of Americans with evangelical beliefs are not statistically different: 59% agree, and 41% disagree. Yet, just 44% agree with the statement, “The fewer laws regulating moral standards, the better.” 56% disagree. Men (49%) are more likely to agree than women (39%). Nones (55%) are more likely to agree than Christians (39%). Those who attend religious services less than once a month (48%) are more likely to agree than those who attend at least once a month (36%). 51% of Americans also think too many laws about moral standards have been removed. 49% disagree. Those with evangelical beliefs (72%) are more likely to agree than Americans who don’t hold evangelical beliefs (46%). Christians (55%) are more likely to agree than those of other faiths (36%) or nones (42%). (Baptist Press Gleanings 5/9/17)

Happy with Religious Freedom 66% of U.S. adults feel satisfied with the state of America’s religious freedom. Adults in their seventies or older (74%), Protestants (73%), and Spiritually Active, Governance Engaged Conservative Christians (SAGE Cons) (72%) were the people most satisfied with the religious freedom in the country today. Those segments least likely to be satisfied were religious Skeptics (54%), Millennials (57%), and people who associate with non-Christian faiths (57%). 47% of survey respondents indicated they were satisfied with the level of devotion that Christians have to their faith. Satisfaction levels were highest among those who consider themselves to be either Protestant (60%) or Catholic (57%); those whose beliefs qualify them as born again Christians (57%); and SAGE Cons (57%). Those who were least impressed by the devotion of Christians to their faith included Skeptics (22%), people associated with other faiths (37%), and adults under the age of 50 (39%). (American Faith & Culture Institute 4/19/17) 

Americans Desire Greater Bible Use 58% of all U.S. adults wish they read the Bible more often, down from 61% a year ago. (Barna Group 4/4/17) 

Religious Preference of Unchurched Americans More than half of the unchurched are Christians—at least in name. 25% have a preference for Catholicism, 20% Protestantism, 12% other religions, 11% nondenominational while 32% have no religious preference. (Facts and Trends, Spring 2017) 

Unorthodox Spiritual Nourishment A recent Barna study finds among U.S. adults who say they are “spiritual but not religious,” between 40 and 51% claim their most common spiritual practice is spending time in nature for reflection. Their spiritual nourishment is also found in practices like yoga (15% to 22%), meditation (26% to 34%) and silence and/or solitude (26% to 32%). (Barna Group 4/6/17)

 Americans Read, Listen to or Pray with the Bible Half of Americans are “Bible users,” that is, they engage with the Bible by reading, listening to or praying with the Bible on their own at least 3 to 4 times a year, a relatively consistent proportion since ‛11. But 32% of adults say they never read, listen to or pray with the Bible, up 5-percentage points since ‛16. (Barna Group 4/4/17)

American’s Religious Knowledge 71% of Americans know the Bible teaches Jesus was born in Bethlehem. A similar share know that Moses was the biblical figure who led the Exodus from Egypt, and 63% could identify Genesis as the first book of the Bible, according to our ‛10 religious knowledge survey. But just 45% of adults could name all 4 Gospels (Matthew, Mark, Luke and John), and only 39% identified Job as the biblical figure known for remaining obedient to God despite extraordinary suffering. Regarding other religious texts, 40% knew Jesus appeared to followers in the Americas according to the Book of Mormon, and 54% correctly name the Quran as the holy book of Islam. (Pew Research Center 4/14/17)

How Should Scripture be interpreted? Christians, who make up a majority of U.S. adults (71%), are divided over how to interpret the Bible. While 39% of Christians say the Bible’s text is the word of God and should be taken literally, 36% say it should not be interpreted literally or express another or no opinion. A separate 18% of Christians view the Bible as a book written by men, not God. (Pew Research Center 4/14/17)

New Spirituality New Barna research finds 28% of U.S. Christians strongly agree “all people pray to the same god or spirit, no matter what name they use for that spiritual being.” Further, the belief that “meaning and purpose come from becoming one with all that is” has captured the minds of 27%. 32% strongly agree that “if you do good, you will receive good, and if you do bad, you will receive bad.” Over-all, at least 61% of practicing Christians embrace at least one of the ideas rooted in New Spirituality. (Barna Update 5/9/17)

Bible Reading Essential In ‛14, 42% of Christians said reading the Bible or other religious materials is an essential part of what being Christian means to them personally. An additional 37% say reading the Bible is important but not essential to being a Christian, and 21% say reading the Bible is not an important part of their Christian identity. (Pew Research Center 4/14/17)

Faith & Education According to a new Pew Research Center study of U.S. Christians, among evangelicals, more education correlates with a higher religious commitment in every area researchers studied. Evangelicals who graduated from college are more likely than those who didn’t enroll to attend religious services at least weekly (68% vs. 55%), to pray daily (83% vs. 77%), and to believe in God with absolute certainty (90% vs. 87%). They’re also more likely to say religion is very important to them (81% vs. 79%). 55% of evangelicals who didn’t finish high school now attend church at least once a week. Among evangelicals with a postgraduate degree, that number shoots up to 70%. Evangelicals with a graduate degree are more likely to pray every day (83% vs. 77% of high school drop-outs), to believe with absolute certainty in God (90% vs. 81%), and to say religion is important in their lives (84% vs. 82%). On Pew’s religious commitment index, 87 percent of postgraduates scored “high,” compared to 81 percent of those who didn’t graduate from high school. While evangelicals and Mormons grow across-the-board more religiously committed as they gain education, other categories of Christians do not. (CT Gleanings 4/26/17)

Are Millennials Leaving the Church? In a recent article titled “59% of Millennials Raised in the Church Have Dropped Out—And They’re Trying to Tell Us Why” on Faith It, writer Sam Eaton reported “only 4% of the Millennial generation are Bible-based believers. This means that 96% of Millennials likely don’t live out the teachings of the Bible, value the morals of Christianity and probably won’t be found in a church.” One notable exception; Black Millennials are not leaving the church as they are more invested in the practices and rituals associated with church life. (ChurchLeaders 4/17/17)

Financial Accountability Impacts Giving 94% of all donors surveyed by the Evangelical Council on Financial Accountability (ECFA) consider financial accountability a positive influence on their decision to keep supporting a ministry, and 92% agree it is extremely important for ministries to uphold specific standards of financial integrity. (ECFA The Generosity Project 4/13/17)

No Sense of Responsibility A recent ACFI study discovered only 20% of U.S. adults believe they have a personal responsibility to share their faith in Christ with others who believe differently. Just 25% of those who call themselves Christian believe they are called to promote the gospel, a perspective shared by 31% of Protestants and 17% of Catholics. Even a minority of born again Christians feel a sense of responsibility to share with others what they have personally experienced. Even more disturbing, theologically conservative Protestant pastors do not believe they have a personal responsibility to share their faith in Christ with others who believe differently. And, conservative pastors who graduated from seminary were less likely to express an obligation to personally proclaim the gospel than those who were not seminary grads. Conservative pastors, associated with Baptist churches, were the most likely to say they have a personal responsibility to evangelize (90%). That was considerably higher than among the theologically conservative pastors associated with Pentecostal (69%) or Holiness (76%) churches. (Americana Culture & Faith Institute [ACFI] 3/22/17)

Christian Book of the Year The Evangelical Christian Publishers Association (ECPA) has announced the winners of the 2017 Christian Book Awards®. The 2017 Christian Book of the Year, SHAKEN: Discovering your true identity in the midst of life’s storms (WaterBrook) by Tim Tebow. Other winning titles include:  daily devotional: A Spectacle of Glory by Joni Eareckson Tada (Zondervan and memoir, Courageous Faith (Howard Books) by Charles Stanley. (ECPA Rush to Press 5/3/17)

Racial Reconciliation in The Church According to new Lifeway Research study, 90% of pastors believe their congregations would be receptive to sermons about racial reconciliation, but 71% of evangelical churchgoers say their church is currently diverse enough. “Most pastors appear to be taking a leadership role in encouraging racial reconciliation,” said Lifeway Research’s Scott McConnell. 9 in 10 say they recently have done something to encourage racial reconciliation. 57% of pastors say in the last 3 months they’ve intentionally socialized with neighbors from other ethnic groups than their own, 40% met with pastors of other ethnicities, 51% have discussed the issue with leaders of their church, and 72% say they’ve had a conversation with an ethnically diverse small group of people (less than 10) in the past month. (LifeWay Research 4/7/17)

If Demography Is Destiny, then Christianity’s future lies in Africa. By 2060, more than 4 in 10 Christians will call sub-Saharan Africa home, up from 26% in ‛15, according to a new analysis of demographic data by Pew Research Center. At the same time, the share of Christians living in many other regions (notably Europe) is projected to decline.

This shift in the regional concentration of the global Christian population is being driven by a combination of demographic factors, including fertility, age and migration, as well as religious switching into and out of Christianity. (Pew Fact Tank 4/19/17)

Parenting Today Is Harder Than Ever It’s a complex, rapidly changing world, and parents today are feeling it. 78% of parents believe they have a more complicated job in raising their kids today than their parents did raising them. Why? Parents say its technology. Beyond that, parents seem to most often identify issues that feel beyond their control and that are global in scope: a more dangerous world or a lack of a common morality. The consequences of these difficulties feel dire and so, perhaps, scare parents more than local or personal factors such as finances, bullying at school or high academic pressures. (Barna 4/18/17) 

Single women are more likely than single men to become missionaries and more likely than married women and women with kids to remain on the same project for an extended period. (CT Women 4/8/17)

 Who is Most Changing American Culture? According to a new American Culture & Faith Institute study, the types of organizations viewed as those responsible for the greatest degree of positive change in ‛16 were churches (noted by 47%); families (19%); and non-profit organizations (14%). On the other hand, the types of organizations viewed as least productive in bringing about positive cultural change were the news media (34%); the federal government (27%); and the arts and entertainment media (17%). Entities generally considered to not be significantly involved in cultural change, for better or worse, included large and small business, public schools, state and local governments, courts, healthcare industry, and military.  (American Culture & Faith Institute 4/25/17)

Postmodernism, the belief that everything can be explained objectively through the scientific method, advances the idea that there is no such thing as objectivity. It claims we are all limited by our experience, and at best we can know only what is true for ourselves. Sadly, 19% of practicing U.S. Christians strongly agree “no one can know for certain what meaning and purpose there is to life.” 23% strongly agree that “what is morally right or wrong depends on what an individual believes.” Less educated Americans (high school or less) are more likely to affirm this view than their college-educated counterparts (31% vs. 21%). (Barna Update 5/9/17)

Quiet Catastrophe Tony Reinke’s book, 12 Ways Your Phone is Changing You (Crossway 2017) catalogues the quiet catastrophe he believes our phones are causing. For instance: We’re distracted. We check our smartphone 85,000 times a year, or once every 13 minutes. We’re a hazard to others.  Texting and driving makes us 23 times more likely to get in a car accident. We crave approval. Each social media moment is another scene in our “incessant autobiography.” We idolize celebrity. Our attention drifts from the eternal toward the latest headlines and gossip. We become lonely. Technology is drawing us apart. We feel the sting of loneliness in the midst of online connections. We get lost in the digital noise. The average daily social media and email output is larger than the Library of Congress. We lose track of time. The wonder of people, plants, nature, and art—even God Himself—gets lost in the whirl of “urgent” notifications. (Christianity Today 5/17)

Technology & After School Hours Aside from watching TV, technology occupies a central place in many of the after-school activities of kids: 42% of U.S. parents say their children regularly play video games after school, 27% are on social media or texting with friends, and 25% are online other than for homework. There are offline activities too: 56% spend time engaging with family members, 39% are playing informally, 32% are reading other than for homework, 23% are playing organized sports, and 22% are hanging out with friends. (The Tech-Wise Family, Andy Crouch, Baker Books, 2017)

The Real Media Moguls According to the latest report from Zenith, Facebook and Google take $1 in every $5 of ad spend globally. That amounts to nearly $80bn for Google and $27bn Facebook -- well over $100bn combined in ‛16. (Media Intelligence-Heard on the Web 5/3/17)

 Sleeping with My Smartphone  70% of U.S. parents sleep with their phone next to them while 82% their kids do likewise. 72% of parents of preteens say the same. 62% of parents say checking their phone is the first thing they do in the morning. Most check their email (74%), social media (48%), news (36%) and calendar organization (24%). Just 17%) are using a Bible or devotional app. (The Tech-Wise Family, Andy Crouch, Baker Books, 2017)

 Lots of Concerns According to recent American Faith & Culture research, U.S. adults are least satisfied with life conditions in relation to the performance of federal government officials (23%) and race relations (26%). 37% expressed satisfaction with the objectivity displayed by the mainstream news media; 36% with the quality of public school education; 34% with access to financial opportunities for all people; and 33% with the quality of parenting provided by the parents of young children. 42% indicated they were satisfied with the degree of acceptance and tolerance found on college campuses and 39% were satisfied with the strength and reliability of marriages. (American Faith & Culture Institute 4/19/17)

 Millennials Value Honesty While 99% of donors report “honesty in business practices” is a “somewhat” or “very” important quality in a ministry, millennial donors ranked highest (56%) by reporting this is the most important quality a ministry can have. (ECFA The Generosity Project 4/13/17)

Infant Mortality is on the decline in the U.S., claims a recent CDC report. Over the past decade, infant mortality has dropped nationwide by 15%. While infant mortality in the U.S. stood at 6.86 infant deaths for every 1,000 live births in ‛05, by ‛14 it had declined to 5.82 deaths per 1,000 births. A steady decrease in the rate from the 3 leading causes of infant death—congenital abnormalities, short gestation/low birthweight, and sudden infant death syndrome—helped, in part, to drive the trend. Despite these gains, infant mortality in the U.S. still remains higher than in Europe and other developed countries. In ‛14, the U.S. ranked 30th out of 35 member states of the Organization for Economic Co-operation and Development (OECD). In fact, each one of the top 10 ranked OECD countries had rates less than half of that of the U.S. (LifeSite News 4/18/17)

The Annual Number of U.S. Executions peaked at 98 in ‛99 and has fallen sharply in the years since. In ‛16, 20 inmates were executed, according to the Death Penalty Information Center. That’s the lowest annual total since ‛91, when 14 people were executed. (Pew Fact Tank 4/25/17) 

Today’s Young Adults Look Different from prior generations in almost every regard: how much education they have, their work experiences, when they start a family, and even who they live with while growing up, says a recent Census Bureau report. The research looked at 4 “common milestones of adulthood:” Getting married, having kids, getting a job and living on your own. The percentage of Americans achieving all 4 of those milestones by age 34 dropped from 45% in ‛75 to 24% in ‛16. In ‛75, 25% of men 25 to 34 had incomes of less than $30,000 (adjusted for inflation) per year. By ‛16, it was 41%. The number of young women 25 to 34 in the workforce jumped more than 40% between ‛75 and ‛16. Those young women saw their median income rise from $23,000 to $29,000 in the same period; although it remains $11,000 lower than young men. 

Between ‛75 and ‛16, the number of young female “homemakers” dropped from 43% to 14%. 1 in 3 young Americans lives with a parent or parents. Of those, 1 in 4 does not work or go to school. By ‛16, more young adults lived with their parents than a husband or wife. 41% of young families had a student debt in ‛13, up from 17% in ‛89 and the amount owed has tripled. Of the more than 8.3 million young people living with their parents 25% are not employed or going to school, but out of that group 28% have a disability and another 21% have a child. (USA Today 4/19/17)

Women in the Workplace The amount of women in the labor force has grown from 27% in 1948 to 47% in ‛15. 77% of Americans are comfortable with the future possibility of more women than men in the workforce, including both men (75%) and women (78%). But Millennials are the most comfortable (84%) compared to 57% of Elders. Though 52% of evangelicals are comfortable, they remain the most hesitant, perhaps due to a more traditional interpretation of women’s roles as primary care-givers in the home. (Barna 3/8/27)

Credit Debt While Americans are spending less; the 2017 Consumer Financial Literacy Survey finds 39% of Americans are carrying month to month credit card debt, an increase of 4% over ‛16. What’s more, about 20% are rolling over at least $2,500 in credit card debt each month. (BizReport 4/5/17)

The Toxic Truth About Tattoos Tattoo inks contain a myriad of heavy metals. Red tattoo inks often contain mercury, and tattoos pierce the skin leaving the ink permanently embedded. FDA has not approved any tattoo pigments for injection into the skin. Tattoo parlors are regulated by the state and city, but the FDA does not require manufacturers to release their ink ingredients; doing so could supposedly give away trade secrets. The lack of regulation is slightly unnerving considering that 36% of people 18-25 have tattoos, as do 40% of those 26-40. That means approximately 45 million Americans have been inked. Many pigments used in tattoo inks are industrial-grade colors suitable for printer ink or automobile paint. The FDA website warns about tattoo ink possibly causing infections, allergic reactions, keloids (formation of a scar), granulomas (inflammation) and potential complications while receiving MRIs. The carrier solution used in tattoo inks contains harmful substances such as denatured alcohols, methanol, antifreeze, detergents, formaldehyde and toxic aldehydes. An alarming research study published by Dr. Bob Haley and Dr. Paul Fischer at the Univ. of Texas Southwestern Medical School in Dallas uncovered says the innocent commercial tattoo may be the number one distributor of hepatitis C. The study published in the journal Medicine concludes, “We found that commercially acquired tattoos accounted for more than twice as many hepatitis C infections as injection-drug use. “This means it may have been the largest single contributor to the nationwide epidemic of this form of hepatitis. ( 5/24/14)

Children Think It’s Cool to be transgender and they’re trying the self-identity out in droves, claims an Australian psychiatrist Stephen Stathis. Many youth are “trying out being transgender” in order to stand out. Most, however, are simply going through a common phase of adolescent life, Stathis explained. Despite intense feelings of gender dysphoria, by the time boys and girls reach puberty, most identify as their birth gender. By early adulthood, they have outgrown their previous feelings of gender confusion. (LifeSite News 4/12/17) 

Adults Concerned Studies by the American Culture & Faith Institute (ACFI) show only 40% of adults feel satisfied with the way things are going in the U.S. States these days or believe the country is headed in the right direction (37%). (American Faith & Culture Institute 4/19/17) 

Giving Gives Millennials Good Vibes Millennials are significantly more likely to experience a range of positive emotions after giving when compared with older generations— hopeful (69% vs. 60%), invested (53% vs. 46%), satisfied (48% vs. 42 %), generous (45% vs. 25%) and confident (25% vs. 20%). (ECFA The Generosity Project 4/13/17) 

Most Recommended Careers Americans are still most likely to recommend young adults in the U.S. pursue a profession in the medical field, as they have since ‛05. 14% advise young men to seek a career in medicine, while about 25% make the same recommendation to young women. (Gallup 4/11/17)


People & Transitions:

  • Kyungtae Noh, CEO of Korean Christian book publisher Urim Books, has been appointed special advisor to South Korean presidential candidate, Moon Jae-in.
  • LifeWay Christian Resources ranked #168 on Forbes magazine’s 2017 list of the top 300 midsize employers in the U.S.
  • American scholar Alvin Plantinga was named the winner of the 2017 Templeton Prize.



Fast Facts:

  • 65% of U.S. adults consider themselves spiritual, vs. 92% of evangelicals.
  • 11% of practicing U.S. Christians strongly agree “private property encourages greed and envy,” a Marxist ideology.
  • Today, nearly half of America is unchurched.
  • 51% of unchurched people in the U.S. think about life after death only once a year or never.
  • Half of Protestant pastors say no one in their congregation has been in jail over the past 3 years.
  • Only 26% of U.S. pastors say leaders in their church have urged them to preach about racial reconciliation.
  • An American Culture & Faith Institute survey of the general public revealed 10% of American adults (24 million) actually have a biblical worldview.
  • When given the option of about 12 different things people need from their church, 87% said “Help me understand the Bible in depth”.
  • According to the Barna Group 1 in 5 U.S. adults feel pastors are not influential or credible. 24% hold a “very positive” view while 9% hold a “negative” one.
  • The YMCA at one point was the largest missionary sending organization in the United States.
  • 40% of U.S. adults say the presence of clergy offers a “significant benefit” to the community and 26% say they offer a “small benefit.”
  • 83% of U.S. adults who love Jesus but not the church practice prayer, as do 83% of practicing Christians and 98% of evangelicals.
  • The portion of Americans who say they don’t ascribe to any particular religion has increased dramatically, from 5% in ‛72 to 25% today.
  • In Europe and the U.S., children born to cohabiting and especially single parents experience higher levels of family instability in the first 12 years of their lives.
  • Every 8 minutes, Child Protective Services substantiates or finds evidence for a claim of child sexual abuse.
  • From ‛09 to ‛13, Child Protective Services agencies substantiated or found strong evidence to indicate 63,000 children a year were victims of sexual abuse.
  • 82% of all child abuse victims under age 18 are female.
  • Unintended pregnancies account for one-third of all children born in the United States.
  • Children resulting from unintended pregnancies receive less attention and warmth from their parents than children whose births were planned.
  • Approximately 1 in 12 Christians worldwide experience persecution for their faith.
  • Islamic extremism fuels persecution in 14 of the top 20 World Watch List countries and 35 of the top 50.
  • The majority of U.S. homes are now cell phone only. Fewer than 50% now have a land line connection. 40% still have both.
  • White is considered the safest color for a car.
  • Nearly 4 in 10 practicing millennial Christians fact-check sermon claims on Google.
  • 46.2 million people (roughly 15% of the U.S. population) reside in rural America.
  • 53% of consumers say they actively avoid consuming from companies that have a negative environmental or social impact.
  • According to the CDC, more than 16 million people in the U.S. live with some health problem as a result of smoking.
  • Americans spent an average of $107 daily during April, ‛17, according to Gallup.
  • 19% of U.S. drivers report they are cut off by another motorist daily.
  • 53% of U.S. small-business owners don’t want to retire.
  • On average, products for women or girls cost 7% more than comparable products for men and boys.
  • 35% of U.S. drivers admit to driving fast, an activity known to increase the risk of an accident.
  • The cost of college tuition and college textbooks have both tripled in price and increased by 200% since ‛96.
  • 70% of China’s population reads books either every day or at least once a week, the highest for any nation. In Russia it is 59% and in Spain 57%.
  • 30% of Americans identify as middle class.
  • Book publishers lose more than $300 million in potential revenue to illegal downloads each year.

Research and Trends information compiled by Gary D Foster Consulting -












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